“To continually increase sports participation by being the best beach front destination in Wales.”

We will achieve our vision by:

Offering excellent value for money
Being safe, fun & professionally run
Delivering outstanding service, programming & quality in all areas of the operation
Promoting Swansea Bay as a hub for sport & activity
Achieving our business plan & being financially secure
Having a ‘world class’ 360 Crew


Inclusive, accessible & welcoming
Personal & professional pride in all we do
Unrelenting drive to be the best
Customer focus in all areas
No acceptance of mediocre performance
Enthusiastic, passionate & knowledgeable

We strive to promote a culture throughout all of our work that embodies this vision & these values.  We welcome your feedback to help us continually improve.  If you have any comments please contact us on

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